Moving Brands partnered with HP as their lead agency to set a creative vision for the HP brand. The vision was to transform the world’s biggest technology company into the world’s most powerful brand. HP would become the blueprint of a moving brand, built for a moving world.
HP
∞ HP explains Envy design
Not once did they just tell the truth:
“We shamelessly ripped off Apple.”
∞ Amazon interested in buying Palm
VentureBeat: A well-placed source tells us that HP is currently looking to rid itself of Palm as soon as possible, and that Amazon is the closest to finalizing the deal, among a handful of contenders. If true, it means that … Continued
∞ HP's board is like 'a shit fight in the monkey cage at the zoo'
Writing for GigaOM, David Churbuck outlines what he would tell the new CEO of HP to do: Get a better board. It sounds like a shit fight in the monkey cage at the zoo inside of HPs board. The CEO … Continued
∞ Is Meg Whitman the right choice for HP?
Tim Bajarin for Techpinions: Only time will tell if she was the right one to take over at this time in HP’s history but she has the leadership and communication skills HP needs now to keep it from sinking any … Continued