Can’t help but wonder if this ad was made by the same team that did the wonderful Unlock ad we wrote about last week.
This new ad, called “Fly Market”, has the same frenetic energy, with things flying around, jumping into place. I love the “Back to the Future” callout (the two flaming tracks as the chair leaves the store) and the catchphrase, “Pay with a glance. Apple Pay on iPhone X.”
Take a look. Embedded below.
I love the convenience of ApplePay and look forward to the day when it’s as ubiquitous as it is in this outdoor market. I guess it needs to mature in metro markets before it is embraced in smaller communities. I’m thinking that will be a good long while since I was in SF recently and didn’t see it accepted in that many places. Certainly not in small independent stores and restaurants.
“Consume.”
I preferred “Unlock.”
It works almost everywhere in my little corner of Canada, just as a side effect of the card touch technology it mimics.
My biggest problem is that only a couple of my cards could be registered to it. One of those is an American Express. Places that don’t accept American Express still don’t accept it via Apple Pay, and some places that do accept American Express seem to have trouble with it via Apple Pay. My Visa works perfectly through Apple Pay, though.
Once again, Canada shows up America! Seriously though, America has many card reading platforms which is apparently the reason the chip readers were implemented so slowly. And late. Oh and they still require a signature for authentication instead of a PIN. A local grocery store is in the process of replacing their card readers but probably won’t implement ApplePay because I guess they hate me, but in the mean time they’ve reverted to the system that requires me to sign a piece of paper to authenticate. In 2018. I’m happy for you though, you Canadian with your health care and ApplePay!
Around here, most card readers take chip, but still require a signature on a screen. The only card readers that still need a stripe: commuter-train ticket machines. Of course.
I think a lot of it has to do with liability. I think your financial institutions are responsible for less loss due to fraud than ours are.
When you hit them in the wallet they solve problems fast.
I love Apple Pay, but I hate this commercial. I watched this ad and thought, “Apple: Connecting your wallet to your whims. See you in bankruptcy court.”
Why “of course”?
Because public infrastructure here is even farther behind than private businesses. Is your area significantly different?
Our financial institutions write their own regulations. They have no real motivation to improve anything.
It’s also probably least important, since it’s not like those charges are the cost of a TV or anything like that. 🙂