Not only did Apple introduce a new iPhone, iPad, and Apple Watch bands, the company also unveiled a new iOS app called Clips.
According to Apple, Clips is “a new app that makes it quick and fun for anyone to create expressive videos on iPhone and iPad. The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.”
Clips features effects like comic book filters, speech bubbles, shapes and full-screen animated posters. Clips also introduces Live Titles, a feature that lets users create animated captions and titles using just their voice.
The best part about Clips is how easy it is to use. From Apple’s description:
Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.
With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.
Apple said Clips will be available on the App Store for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.
Looks like an app I would use.
Looks fun.
This is the kind of stuff that set Apple apart during the Mac’s ascension. The iLife suite. Believe it or not, iLife used to be a real competitive advantage. Back when video editing software costed thousands and required classes to learn, iMovie was a pretty big deal. YouTube was practically BUILT off of iMovie.
Apple hasn’t been doing much in the application space for some years. Their attention has been focused almost entirely on hardware and operating systems, but not so much on applications. So it always excites me to see a new app from Apple.
“without timelines, tracks or complicated editing tools.” – personally i was hoping for a more complicated (nah, make that “sophisticated”) video editing tool than that joke called imovie for ios – but they’re obviously going for the snapchat-crowd. well, maybe with the new ipad “pros”, whenever they come out.
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