Microsoft recently released an ad titled What’s a computer? Just ask Cortana. The ad was a smart, sharp attack, a bit like the I’m a Mac ads of a decade ago.
Below is an ad that dropped yesterday, a direct comparison between the Surface Pro 4 and what appears to be a MacBook Air. This ad just doesn’t do it for me. I’m not a fan of the song, and the points are vague, soft. The phrase “lighter than air” seems (maybe) directed at the MacBook Air. But it might not be. To me, it’s all just a klunky jumble.
I wonder if they approached Jonathan Mann to do the music for this, then realized he was too talented for the job.
Not to mention the MacBook Air is an end-of-life product that hasn’t been updated significantly in years. Typical Microsoft.
The new 2017 Audi A8. Better than the 2014 Jaguar XJ!
So a 2015 laptop/tablet design is better than a laptop design from 2008? You don’t say…
Saying it’s not fair to compare one product that Apple is still selling and promoting, to one product Microsoft is selling is silly.
Complaining about lack of touch screen and pen support is silly since Apple clearly isn’t making the Air with that in mind. But the jab at screen quality is legit. The Air doesn’t even have an IPS screen, in 2016. And the entire Mac line is out of date.
I’m waiting to buy a new MacBook Pro, and the current offerings just aren’t significantly better than my 2011 MacBook Pro!
Well, as usual, Microsoft was unable to use their so-called better hardware to come up with an interesting ad. They probably wouldn’t even be capable to do that on Apple stuff either.
Boring. Whiny. Old. Besides. Who falls for the old Microsoft trick comparing that thing of theirs against an Air? And who wants gorilla arms anyway? I can zoom with my mouse. Smoke that in your pipe, MS…
It’s not microsoft’s fault that apple didn’t redesign the air for 6 years.
lol, this comment FTW!
He’s wearing the hat! All the hipsters will buy Microsoft now!
Then: PEOPLE ONLY BUY APPLE FOR FASHION!!!
Now: APPLE HAVEN’T CHANGED THEIR FASHION IN AGES!!