Samsung’s “half-baked” announcements set Apple up for an easy win

In a note to investors on Thursday, White, of Cantor Fitzgerald, used the words “underwhelming,” “rushed,” and “half-baked” to describe Samsung’s announcements, which also included the Gear VR partnership with Oculus, a Gear S smartwatch, and the new Note Edge handset with a side-facing display. White said he believes Samsung’s announcements were a subpar attempt at garnering buzz for its products before Apple holds its own presentation next Tuesday, Sept. 9.

Analyst Brian White isn’t the only one saying this about Samsung’s announcements. As I said yesterday, things could get rough for Samsung in the coming months.



6 thoughts on “Samsung’s “half-baked” announcements set Apple up for an easy win”

  1. I remember a day, not too long ago, when analysts would proclaim Apple’s doom upon analyzing announcements from Samsung about their half-baked features.

  2. This has been an issue for a while. Not just Samsung but look at Sony’s recent announcement. No pricing, no date beyond ‘coming months’. And the band looks like they just cobbled together all the Apple rumors and mocked up something that fits all of them. There was no demo etc so for all we know they can’t give a price or date cause they haven’t even made a prototype yet. I won’t be shocked if this goes the way of several of those iPad killers that were announced just before the iPad and never happens

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