Om Malik:
> Before he was the front-runner to be the next CEO of Microsoft, I sat down with Satya Nadella in San Francisco. We talked about the cloud, competition and the future of Microsoft. It’s very revealing, the challenges facing whoever is soon-to-be-announced new CEO.
Interesting to see how the (maybe) next Microsoft CEO thinks.
Rian van der Merwe:
> Apple would look at that data and say, “let’s cut the bottom 200 commands.” Microsoft looked at it and said, “We’re going to need a bigger ribbon.”
Rian makes some good points in his article, but the highlighted portion above sums up my thoughts on Microsoft.
Om Malik:
> Microsoft’s legacy as a PC monopoly holder made it incapable of handling the fast changing, rapidly shifting post-mobile world. And now for the next year Microsoft will be distracted by integrating the two companies — all at a time when Samsung will be releasing a barrage of new phones, Google will be improving on Moto X and Android and, lest anyone forget, Apple will have a trick or two up its sleeve. Oh, by the way, there is that other Seattle-based company: Amazon has been quietly working on its own phones and has plans to take on the current smartphone establishment. And they don’t even care about making a profit — they just want marketshare.
That’s probably just how the next year will play out.
It’s a big deal, but I don’t think it will come as much of a surprise to most people.
> Software isn’t an industry where the monster company selling the last generation’s product gets to stay being the monster for the next generation. It’s the industry where a thousand hungry small companies are waiting for a shift in the market that will allow them to slay the monster, carve it up and eat it for breakfast.
Very interesting article.
[[Via Rian van der Merwe](http://www.elezea.com/2013/08/woe-is-microsoft/)]