Kuo: Apple will keep US product prices unchanged despite any tariff

Chance Miller, 9to5Mac:

Last week, Trump announced that the United States would place a 10 percent tariff on another $300 billion worth of goods imported from China, starting September 1st.

And:

Kuo writes that Apple has likely made “proper preparations” for such a tariff, and he predicts that Apple will “absorb most of the additional costs” in the mid-short term. Thus, Kuo believes that “prices of hardware products and shipment forecasts for the U.S. market will remain unchanged” despite the tariff.

Obviously, the cost of any such tariff needs to be paid. If Apple eats the tariff cost, rather than passing it along to consumers, that will impact their bottom line.



12 thoughts on “Kuo: Apple will keep US product prices unchanged despite any tariff”

  1. As Steve Jobs once said, Apple has enough money to run the company for more than 20 years without a profit. If they can use this to make the current administration look like hypocrites, well, it won’t take much effort. Now that Trump has denied them a waiver for Chinese manufactured goods, it’s their move and they seem to be making a smart one.

  2. What does this statement even mean?

    “Kuo writes that Apple has likely made “proper preparations” for such a tariff, and he predicts that Apple will “absorb most of the additional costs” in the mid-short term.”

    How do you prepare and make preparations for tariffs? The article talks a bunch about 2020 and importing to the U.S. from non-Chinese manufacturing locations but that is 2020. The only way to avoid tariffs this year would be to bring in the products before the tariffs kick in, which is a huge undertaking since they sell around 70 million in the quarter. That leaves absorbing the tariffs, which will definitely impact their profits.

  3. I think it simply means they saw this coming, will cut their profit margin temporarily, and they will point the finger at Trump for the damage he does to their bottom line. What better way to get investors on their side?

  4. With a gross profit margin of 59%-64% for iPhones, a 10% tariff bites, but I think Apple will survive Trump’s meddling.

    This is more about Trump raiding import products for cash than a real fiscal strategy and will likely be short-lived. Will Trump use Apple’s $Billions in tariffs to help create jobs in the Rust Belt? No, sorry Joe Sixpack. I see Trump giving country club owners a BIG tax break next year.

  5. Also remember that tariffs are on the wholesale value of the goods, not on the retail price.

  6. For …?

    Got a statute in mind that there’s even enough cause for a warrant on, that carries a life sentence?

    Or is this banana-republic “but he’s BAD, jail him!!!” stuff?

    (Yeah, yeah, he’s a piece of crap with bad policy ideas, welcome to the President club.

    It takes more than that for courts and life sentences.)

  7. Country Club owners mostly pay, uh, local property taxes?

    (The ones around here seem to all be member-owned and just … golfer clubs.

    Not especially profitable? What do the Feds even tax them on?)

  8. This is simple. Ten counts of obstruction of justice, five years each, if served consecutively would make him 123 years old. I’m pretty sure he won’t live that long.

    Those crimes are the easy ones. He is also currently an un-indicted co-conspirator in a case where his attorney (his co-conspirator) is currently serving several years. I have a strong sense that if we examined his tax records in the same detail they did with Manafort, they would find criminal tax evasion. He is credibly accused of sexual assault and rape. We could go on.

    I’m not saying he would be found guilty in all cases, but the chances of him being found innocent on all of them is just as unlikely. And since he is 73, how many years does he need for it to be life?

    I completely agree that we should not act like a banana republic. That is what Trump does with the lock her up chants and the full-page ad advocating for the death penalty of five innocent teens before there was even a trial.

    However, I also think it is just as dangerous for us to treat the president as if he is above the law with this BS memo from the DOJ that says a sitting president cannot be indicted. If we take that memo to its logical extension, he could literally walk out on 5th avenue and shoot someone and go back to work. That is absurd.

  9. I think you are correct on the first half but can simply absorbing the tariffs really be labeled as making preparations? As to the second, I do not see Apple pointing any such fingers. They have historically tried very hard to stay apolitical.

  10. It’s banana republic fanaticism. But your brilliance should have told you that.

    You’re right. Jail may be not appropriate. How about we just dump his body in a river?

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