So opens Apple’s latest Behind the Mac ad, officially called “Test the Impossible”.
I love great writing and, to me, this is a great open. It speaks to me. Gives me permission to fail. Addresses the same soft call to genius as Here’s to the crazy ones.
I’ve always felt Macs were different. Special.
Nice writing, Apple.
UPDATE: Turns out this is from a speech Neil Gaiman gave in 2012. Here’s a link to Neil’s tweet laying this out. Yeah, he can write. [H/T Jon Alper]
Love the ad, but this is actually from a speech Neil Gaiman gave at the
May 17, 2012 commencement ceremony at The University of the Arts (“Make Good Art”). I knew the voice and words sounded familiar. Excellent use of it, regardless of where it came from.