A look at Apple’s powerful approach to branding over the years

Posted on Friday, July 19th, 2019 at 5:03 am. PT

This is a great look back at the development of Apple’s brand, starting with Steve Jobs return to Apple. I found it fascinating, all the way through.

And once you’re done watching, take a read of John Gruber’s take on the video.

[Via DF]

2 thoughts on “A look at Apple’s powerful approach to branding over the years”

GlennC777 says:

July 19, 2019 at 5:56 am

I want to spin this around and imagine having some similarly great combination of marketing ideas and trying to apply them to pretty much any other company.
Mark Aceto says:

July 20, 2019 at 9:23 am

Had no idea Mitchell and Webb did the Get A Mac ads in the UK!!!

Also got a good laugh when the 2006 iMac (looking identical to the 2019 iMac) appears at 5:25

Naturally, fanboy MacGruber missed the final point of the presentation: “Execute, execute, execute.”