Lisa Vaas, Sophos:
Apple has a new billboard and a far more specific target. This time, the company has erected a privacy billboard at the site of a developing “smart city” called Quayside. Some are calling the neighborhood, on Toronto’s eastern waterfront, a privacy dystopia in the making. It’s going to be sensor-thick, and it’s tangled up with the uber data-collecting Google: the developer is Sidewalk Labs, which is a subsidiary of Google’s parent company, Alphabet.
And:
The vision for Quayside is that of a smart city built “from the internet up”. As the Atlantic reported last November, sensor-collected data will be used “to disrupt everything:” traffic congestion, healthcare, housing, zoning regulations, and greenhouse-gas emissions.
Apple’s billboard hangs high over the city construction and reads:
We’re in the business of staying out of yours.
Here’s a link to a photo of the billboard, looming over Google’s Sidewalk Labs sign.
Yes, but will this deter the devil-may-care masses that champion the “free-ness” of Google products? Probably not. They’ll be thumbing their noses at Apple while Google and advertisers make billion$ off their daily routines.
Wow, the tweets on that post were so predictably anti Apple, accusing it of the very things their Google overlords do, like its a bad thing…
Apple should hire homeless people to walk around with sandwich boards saying that.
I love all the people that Tweeted as fact that the billboard was a lie with no proof to backup their claim. I trust Apple because I am their customer.
Pretty hysterical, the responses. Looks like some people can’t face the fact that their choice is the wrong choice and try to justify it by “claiming” Apple isn’t any different. This is, of course done without any proof or explanation.
You wanna know why you don’t hear about other companies defying the government? Because there’s no reason too when the gov can just walk all over and into their user’s data.