If Apple wants to get serious with Apple TV+, shedding the ‘clean’ image would be a good start

AppleInsider:

You don’t need to go blue to be profitable. After all, some of the biggest shows in history have been clean, such as “Friends” and “The Big Bang Theory.” Beyond Netflix, Apple TV+’s closest competition is likely to be Disney+, debuting Nov. 12 with (mostly) family-friendly material from studios like Marvel, Pixar, Lucasfilm, and National Geographic.

Turn your head though to the most popular shows on IMDb and Rotten Tomatoes right now. Many of them would be impossible under Apple’s current rules.

Jim Dalrymple and I have discussed this on a couple of occasions on the Your Mac Life podcast. It’s an interesting question and problem for Apple. Do they let “the creatives” hold the reins come what may or do they shoot for the largest possible audience with G-rated content?



14 thoughts on “If Apple wants to get serious with Apple TV+, shedding the ‘clean’ image would be a good start”

  1. Can the creatives at least have the liberty to make their own versions of the G-rated cuts and edits, and then include an “uncut” version that requires parental verification, maybe through Face ID?

  2. We should not forget that restrictions can ALSO bust creativity. We are all engineered to desire, lust for the forbidden fruit.
    The early Film Noir cinema is full of creativity due to the restrictions of that time.
    If Apple TV+ red zone do not sterilize good storytelling, it may not be a problem.

  3. I can understand keeping the Apple brand squeaky clean, but I’m skeptical that a non-Disney service that only has G or PG stuff can get traction. Maybe they can release the racier material under the Beats brand?

  4. Game of Thrones would have been infinitely better without all the soft-core porn. In fact, there is really nothing outside of maybe gang dramas that could not be improved by just cleaning it up. Why does that stifle creativity? If you can’t be creative without dropping the f-bomb every other word, and can’t be interesting without flopping breasts around, then you just suck as a writer. You’re not creative, you’re a juvenile idiot.

  5. Apple can remain clean for their original content while offering “dirty” content from others. It’s just that simple. Apple already offers “dirty” content on iTunes for purchase or to rent. So they obviously don’t have a problem distributing it. It’s not about the service being clean, it’s about Apple keeping their brand clean. I certainly don’t think they’ll go the way of Hallmark or Disney, but I definitely don’t see them slapping their name all over content with gratuitous sex, violence, nudity, or even “foul” language.

  6. Apple already offers this type of child safety content curation in iTunes (most providers do). If they needed, it could easily be applied to a streaming service as well.

  7. I… I have a thought. Let’s see what they put out and how good it is before we judge how good it is.

  8. since sexuality is a normal part of adult human activity, i don’t have a problem with it in a drama like GoT that deals with many aspects of human relations. It fits the content, and that’s fine.

  9. It’s not “normal” in the same sense as other human activities. Yes, most of us do it, but normal people don’t show that to other people. It’s the same as taking a crap. If “normal” human activities should be a part of our dramas, then why isn’t there a lot more crap-taking than sex? Most of us crap way more than we have sex. I submit that depicting sex acts in entertainment is not “normal”, nor does it help tell the story. It merely serves to entice a viewer’s carnal desires (which many people quite like). But whether or not people like it is a different question than whether it should be done. And it is the same with profanity.
    But quite apart from the moral side of the discussion, I would much rather have entertainment that is “clean” so that I can watch it with my children care-free. Anything that is not appropriate for children has to be watched after they go to bed, and that is a very small and precious sliver of time. As more an more entertainment gets racy and inappropriate for children, people like me are less able to watch it because there is now so much competition for that time slot.

  10. I’d be fine with the pundits shutting the hell up about things in which they have no expertise.

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