If you haven’t already, jump to this post and watch Apple’s fantastic “Don’t mess with Mother” ad. Great footage synced with great music.
Once you’ve absorbed that chewy goodness, check out the making of video, embedded below. Yes, that ad was filmed completely on an iPhone.
God, why portrait orientation?!
It’s too late now, but Apple really needed to build autorotate into the Camera app (even at the expense of resolution) years ago before portrait video became normalized.
This is making me curious. I can’t help but wonder if this is a teaser for a longer series or movie Apple is planning. I know they plan to release The Elephant Queen, which explains the elephant footage in the original video/commercial. I would love to see that and I would also love to see some of this footage integrated into their video screen saver on Apple TV 4K.