This ad is brilliant. The music, Beck’s Saw Lightning, is hot off the presses, released simultaneously with the ad. Wondering if it was a collaboration with the crew that pulled the video together.
Watch the ad (embedded below). Keep your eye on the head centering. Each athlete stays almost still, head centered in each vignette, while the camera spins and twirls with their actual motion. So well done.
And from this Panzer tweet:
Apple owning Beats is really good for them because it allows them to effectively sell these as “the Sports AirPods” without having to dilute the powerful, straightforward simplicity or recognizability of the AirPod brand.
Perfectly put.
So, people actually buy stuff with some rapper’s name painted on it? I never cease to be amazed at how narcissism is rewarded by our culture.
No exactly sure what you mean but if it’s the Dre part of the subsidiary name then maybe you didn’t realize “the company was founded by music producer and rapper Dr. Dre“ so it’s the founders name on the company not “some rapper”. Btw, the the earbuds don’t have anyone’s name on them, they’re named Powerbeats Pro.
Apple Air Pods don’t stay in my ears. But I like my Beats X a lot. Simple and easy pairing back and forth between Macs and iPhone, as well as in conjunction with Car Play when my wife is snoozing while we’re out for a drive.
These look appealing for the lack of a cord. But I’m a bit skeptical about the over-the-ear hooks which are similar to the Powerbeats I had before Beats X. They didn’t stay in my ears very well, either, because of the ear hooks.