Adam Engst, TidBITS:
Apple has dropped the $99 fee that it previously charged for migrating data from an old Mac to a newly purchased machine.
And, from Apple:
Beginning April 2, there will be no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair.
I wonder what prompted this change. Happy to see this.
What prompted this change was Apple’s (and everyone elses) relentless push to the cloud. We are FAST approaching the point were it will be impossible to store data on a local computer. But while the industry pushes everyone in that direction, there simply is less and less local data to migrate in the first place.
“I wonder what prompted this change.”
Maybe a new Apple Retail manager who is focused on customer service and not trees.
I’m wondering if it has to do with how many times they won’t be able to move the data with the hardware-based encryption keys. Maybe it’s better to just deliver the data transfer when you can vs. that whole discussion.