Bloomberg:
YouTube has canceled plans for high-end dramas and comedies, people with knowledge of the matter said, a pullback from its grand ambitions for a paid service with Hollywood-quality shows.
And:
The retreat from direct competition with Netflix Inc. and Amazon.com Inc.’s Prime Video service reflects the high cost — in billions of dollars — needed to take on those deeply entrenched players, even for a rich tech giant like Google, the people said.
Interesting timing. We’ll know a lot more about Apple’s plans in just a few hours.
UPDATE: Via TechCrunch:
On the heels of Apple announcing paid, monthly subscription services for video, games, and news, YouTube says it is also doubling down original video content. Parent company Google has denied a report in Bloomberg that YouTube has stopped accepting pitches for scripted shows. But it also confirmed another aspect of the same report: it plans a big focus on paid subscriptions by introducing an ad-supported slate that will include new and existing series in the coming weeks.
In a way, this is typical Google. With the exception of search and mail, they have a habit of doing things half-heartedly and then bailing out.
So what you’re saying is bring back Marissa Mayer?