Paul Kafasis:
A new digital door technology from a company called Cooler Screens is now being tested in Walgreens, and it sounds absolutely awful. Rather than a basic, transparent glass door, coolers and freezers will be sealed by screens that show a sanitized image of the products behind them.
That’s all nice enough, and those mild benefits might even be worth replacing a simple glass pane with a complex TV screen. However, further reading ultimately makes those benefits sound like nothing so much as an after-the-fact justification for the real motives behind this technology.
I promise that any store using this technology will be one I never set foot in.
Yup, Walgreens has declared war on their customers. But I wonder if they even fully understand what this decision means.
horrible. hopefully they will wake up to the reality of the poor idea during the testing.
“these screens are equipped with sensors and cameras designed to watch and profile the appearance and actions of customers who find themselves in their path, like me. Approximate age and gender. How long my gaze lingers on the bottles of tea.”
Yup, I won’t be either.
Watch Altered Carbon on Netflix, ep 1 for the future version of this. Basically 3D ads in the street. Yeah, no thanks.
Considering how many stores I’ve seen with glass cases so fogged I can’t tell what’s in them, I’m not sure I disapprove, as a way to know where to to look to find the product I want.
We’re talking drinks and frozen food and stuff, not fresh produce, so much.