Remember all those custom invites from last October’s Apple event? Each invite came with a different piece of custom artwork. Not unique, but one of many, all from a pool of art created by Apple for the event.
Mike Rundle gathered all the high resolution images, arranged them just so, then printed and framed the set.
Here’s a snippet of the original, showing the level of detail:

And here’s a very low res shot of the framed collection:

This really appeals to me. I’m looking forward to seeing the March Apple event invite when it rolls out. Will Apple follow the same pattern? Will they do something completely different?
“Does this give people the right to reuse these images in their own projects? In their own, for-profit work?”
No.
HELLO NO.
“No matter,” indeed.
Fair point. This was me being slammed. I’m gonna edit this part out. Because of course you are right. Mea culpa. And thanks for the comment (to all who did).
— Dave
“Does this give people the right to reuse these images in their own projects? In their own, for-profit work?“
No, Dave. It doesn’t. And that was a remarkably careless open-ended question to ask within the confines of a tech news site that frequently covers IP and rights-ownership issues.
If rights for the reuse you’re imagining were not expressly made clear, your public “first thought” was irresponsible and potentially misleading. As a sometime commercial illustrator, I’m requesting that you please keep that kind of speculation to yourself in the future.