AirPods have gone viral

Above Avalon:

Apple has a hit on its hands, or maybe we should say in its ears. AirPods have become the second best-selling Apple product out of the gate of all time. More interestingly, there are signs of AirPods now becoming a cultural phenomenon. AirPods do a superb job of demonstrating Apple’s competitive advantages with wearables, a product category that will come to define Apple for decades.

Interesting analysis but for me, it’s tempered by that fact that where I live in Vancouver, Canada, I rarely if ever see AirPods in use.



22 thoughts on “AirPods have gone viral”

  1. This is, apparently, my daily curse… to remind you that Vancouver != the world. There’s no reason that what you experience should ‘temper’ the data.

  2. Above Avalon has a serious bee in their bonnet about wearable tech – anything they say about the future of “wearables” in Apple’s roadmap, I always take with a large block of salt.

    That said, I almost never see airpods here in Toronto either. I think they’re “a cultural phenomenon” in the rarefied atmosphere of tech-rich cities like SF and not so much amongst the general population.

  3. Above Avalon ignores two years of Apple’s high-sales accessory, instead focusing upon a foolish meme as valid confirmation of its popularity.

    Got it.

  4. Vancouver != Greater Vancouver

    Pretty sure Shawn is a resident of the latter. I was in the former last weekend, used my Airpods, and saw a number of other people with them as well.

    Was also in Abbotsford and didn’t see any.

  5. LOL!

    I’ve flown a lot in the last few weeks. I hadn’t travelled much since Airpods were introduced 2 years ago, and I was surprised at how many people I saw wearing them.

  6. I don’t usually listen to much music when outside because I prefer to be aware of what’s going on around me. But if I’m expecting a call or already on one, I’ll keep one in an ear.

    It’s usually the right one, so I think that battery is dying a little faster than the left. 🙂

  7. I see them EVERYWHERE from large west coast cities to even people in small east coast cities.

  8. Where I live in the UK, I see them all the time. Most tellingly, I would say that if I spot anyone with wireless earphones, 99 out of 100 it’s AirPod.

  9. I see them all the time in Belgium. So often even that I suspect a lot of people are wearing fakes.

  10. I see them all the time in Vienna/Austria. I’ve always been sceptical that people would wear such things as AR-Glasses when they finally become a useable reality, but after seeing so many people on the streets who never take their airpods out – even when talking to each other – I can now easily imagine us all become cyborgs one day.

  11. Everyone’s wearing a toque down over their ears, how would you?

    (I kid, but I also sort of don’t.)

  12. I see them often enough in Portland, but that’s probably also “tech-rich” enough.

    (I also see tons of offers for AirPod Clones on deal sites and the like, which is probably honestly a better gauge of popularity.

    Well, that and just sales numbers.)

  13. Also, I wear glasses. I don’t want an expensive AR thing that is double-expensive because it needs to be RX, and also weighs anything more than my existing ones do, which is a high bar, since I throw money at them precisely to make them extra light.

  14. Exactly. The vast majority of people *don’t* want to wear glasses – I sure don’t. So how is Apple (or Google or anyone else) going to convince us to change that?

  15. i hear you, i wear glasses/contacts too, and i’d be only too happy to get surgery and dump them, if i had the money – on the other hand: a lot of people wear sunglasses (even in their profile-pic 🙂 ). maybe this can be differentiated (like with hearing aids vs. earplugs)

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