Forbes:
Events like the lunar eclipse, 4th of July or the Oscars bring millions of people to the same moment for the same reason. This Sunday, it will be the Super Bowl that draws eyeballs, sports fans and partiers together to take part in one shared event.
Advertisers want us to feel. Specifically, they want us to feel something about their product. Based on the Super Bowl ads released early, here’s the real feels for this year’s crop of spots.
As usual, half the fun of watching the Super Bowl is watching the ads. But, in the internet age, we no longer even have to watch the game to see the ads.
Who cares about the ads? The biggest spectacle of the entire Super Bowl is whether Gladys Knight will beat the over/under (107 seconds) on the length of the Star Spangled Banner.
I’m definitely going in at 120 seconds.
Considering how much work goes into the ads, my sometime involvement with advertising, and the potential payoff of seeing something genuinely clever (not to mention my feelings about most pro sports), I’ve always been interested in the commercials.
Update: We just happened to be listening to the soundtrack for “Rent,” and the next thing I know, MIchael C. Hall is belting out a tune that’s right in its style.