Hulu is preparing to update its streaming app in order to make it simpler to navigate to and discover content you want to watch. Some of the changes coming in the weeks ahead are smaller, but worthwhile tweaks – like adding buttons or rearranging menus. But the more notable change is that Hulu is testing the elimination of the app’s existing landing page – currently known as “Lineup” – and replacing it with a new experience.
There’s a possibility that the testing might reveal that viewers prefer “Lineup” over “Hulu Picks” so the company can’t definitively say that it will drop Lineup permanently.
I’m currently testing out Hulu and it’s a pretty good app, but these changes are a good move. There are some other changes I would like to see with the DVR and other functions, but navigation should help users find the content they want faster.
Is Hulu still in the habit of showing ads to all users, including paying users?
I’ve been using Hulu for 18 months now, and any changes to improve navigation would be welcome. It was really bad when their live TV service first came out, but it is better now. Hopefully these changes will be for the better.
Their live TV service shows ads, well, because its live TV. For all of their on-demand streaming, if you pay an additional $4 per month – there are no ads. The total package I pay for everything (not including premiums like HBO) is $44 per month. We have been very happy with it.
For on demand, can you skip commercials?
I don’t know. I immediately paid the additional $4 per month to have no ads in their on demand “back catalog” of content. It is easily worth $4 per month.