Ebro Darden on the Future of Apple Music

Ebro Darden has been known to New Yorkers for years as the self-proclaimed “King Troll” of hip-hop radio. Currently the host of Hot 97’s Ebro in the Morning with Laura Stylez & Rosenberg show, the 43-year-old has also expanded into other arenas in recent years. Most notably, Darden has been playing an increasingly large role with Apple Music since joining Beats 1 Radio as an anchor in 2015.

Now, he’s journeying further into the Apple universe with a new job as global editorial head of hip-hop and R&B for Apple Music. The new gig will find Darden, the company says, “manag[ing] a team of hip-hop and R&B editors as they build out editorial plans for artists, albums and song releases.”

This is a good interview, but one thing struck me in particular. Take his title “global editorial head of hip-hop and R&B for Apple Music,” and change hip-hop and R&B to any music genre. I would love to see Apple doing the things outlined in this interview for all music genres.

(This is probably the worst site I’ve ever seen for ads. You’ve been warned.)



6 thoughts on “Ebro Darden on the Future of Apple Music”

  1. I’m sure Apple has other leaders for other genres of music, but Hip-Hop and R&B (which seems to include a LOT of things now) is by far the most popular at the moment. Having one person try to do everything would just lose focus on doing the one thing well.

  2. (This is probably the worst site I’ve ever seen for ads. You’ve been warned.)

    Thanks for the warning but visiting that site with Safari and a content blocker (1blocker in my case) results in a page that loads instantly with no ads at all.

    I do not tolerate abusive sites. If those sites do not want to tolerate me and my blocker, that’s fine…

  3. If there’s two genres I can stand it’s RnB and hip hop. Actually, add country music and make that three.

    So, for mine, it’d be good for Apple to have other genre curators.

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