Microsoft takes on the iPad in their Surface Go holiday ad

Treacly snarky. Cloyingly awful. Includes the line “Grandma don’t run out and buy an iPad”. I kid you not.

Microsoft, you can do so much better.

And don’t miss that shot, right at the very end, showing Grandma and our star in the Microsoft Store. They are the only customers at that end of the store. This rang true to me. Do you ever see a shot of an open Apple Store that is not crowded?



8 thoughts on “Microsoft takes on the iPad in their Surface Go holiday ad”

  1. Why do you think Microsoft can do so much better? Their advertising has, almost always, been terrible. For 20+ years, in fact. IMO, this is average by MS standards—at least they show their product being “used” for a moment this time around.

  2. It triggered nightmares of sitting on metal torture chairs for hours during school Christmas concerts.

  3. Looks like Grandma survived her encounter with the Reindeer. Or maybe the young lady will be lamenting with Grandpa on Christmas morning.

  4. “The only problem with Microsoft is they just have no taste.”
    – Steve Jobs

  5. Microsoft could do better if they put together Motion artists and VXF artists who turned their back to the Mac this year only. Pros who do cool things.
    I am talking about Mac users for more than 2 decades.

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