When asked about changing the iPad Pro:
“I think your responsibility actually goes further back than that,” he says. “It starts with the determination not to fall into the trap of just making things different. Because when a product has been highly regarded there is often a desire from people to see it redesigned. I think one of the most important things is that you change something not to make it different but to make it better.”
Yes.
bingo. so many of the concern trolls need to remember this — Ive has said many times they dont do change for change’s sake.
I really respect Sir Jony—for his love of and dedication to his craft, and for his ability to lead and inspire the Apple team.