Wired:
Twenty-five years ago, the computer revolution’s marquee company was in decline. Back then, it was just settling into shiny new headquarters, a campus of six buildings that formed a different kind of ring. Called Infinite Loop, the name is a reference to a well-known programming error—code that gets stuck in an endless repetition—though no one seems to know who applied it. Infinite Loop was the place where Apple’s leaders and engineers pulled off a historic turnaround, and it will always be the source of stories and legends—many of them untold. Until now.
I visited the Infinite Loop campus on several occasions and really enjoyed every visit I had there.
I loved the Forstall anecdote about Steve getting lunch for free and the Cook story about “he’s going to blow…”
Great stuff.
I was at the infinite loop mothership many times for meetings and such. I thought it was a very nice campus.
Great stories. That piece might make a nice short documentary if sufficient footage could be obtained.