I just got out of Apple’s iPhone Xs event, so Dave and I got together and recorded a podcast with our thoughts on all the new products.
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I think the ultimate “revenge” for Apple with respect to its competitors—if there indeed ARE any—is the continuing and even increasing successes of iOS devices, each in its own right.
Both Apple Watch Series 4 and iPhones Xs, Xs Max, and Xr have been ratcheted up a few notches beyond any hopes of being “bested” by anyone else.