The Daily Beast:
On August 3, 2001, a McDonald’s film crew arrived in the bustling beach town of Westerly, Rhode Island. They carried their cameras and a giant cashier’s check to a row of townhouses, and knocked on the door of Michael Hoover. The 56-year-old bachelor had called a McDonald’s hotline to say he’d won their Monopoly competition. Like winning the Powerball, the odds of Hoover’s win were 1 in 250 million.
Inside Hoover’s home, Amy Murray, a loyal McDonald’s spokesperson, encouraged him to tell the camera about the luckiest moment of his life. Nervously clutching his massive check, Hoover said he’d fallen asleep on the beach. When he bent over to wash off the sand, his People magazine fell into the sea. He bought another copy from a grocery store, he said, and inside was an advertising insert with the “Instant Win” game piece. The camera crew listened patiently to his rambling story, silently recognizing the inconsequential details found in stories told by liars. They suspected that Hoover was not a lucky winner, but part of a major criminal conspiracy to defraud the fast food chain of millions of dollars. The two men behind the camera were not from McDonald’s. They were undercover agents from the FBI.
This was a McSting.
This might just be the wildest story you read all weekend.
Ex whole bunch of things, apparently.
When this news came out, CNN found my McDonalds Monopoly web page and interviewed me by phone about the fraud. They asked me if I was upset about it, and I probably disappointed them by telling them that I was not.
http://www.ks.uiuc.edu/~brunner/mcdonalds.html
or
https://web.archive.org/web/20091104233914/http://www.ks.uiuc.edu/~brunner/mcdonalds.html
Keep the personal name calling to yourself. There’s no place for it here.