From the CIRP mobile market share report, updated to reflect the quarter ending June 30th:
“Apple improved in part at Samsung’s expense, whose share of activiations declined relative to both last quarter and last year,” said Mike Levin, Partner and Co-Founder of CIRP. “In a quarter without any significant phone launches, Samsung had market share only equal to Apple’s. A year ago, Samsung had a considerably greater share of sales.”
Two interesting points from this report:
- Android has about 63% of all mobile phone activations and Apple about 36%.
- Apple made some nice gains this last quarter as Samsung’s share shrunk. Apple moved from 31% to 36% of all activations and Samsung dropped from 38% down to 36%.
Interesting charts. It’s clearly an iOS/Android world. Windows Phone never had a chance.
I like to think of Samsung’s heavily-marketed consumer products as a category that people move on from after realizing they could have bought better.
Almost 3/4 of units sold in the entire market came from 2 vendors, with very close unit shares.. What are the ASP’s?
Well their units share is declining year over year, suggesting some moved on to other Android phone vendors, while other switched to Apple.
Meanwhile, Apple’s shares have been increasing, which suggests even if there are iOS users switching to Android, the acquisition still outpaces the attrition.
If Samsung can be reduced to a component supplier, I probably wouldn’t shed any tears.
Supplier for iPhone parts? I would love to see them stay out of iPhones altogether, especially after the Note 7.
Oh, I’d cheer if Apple could cut them loose entirely. But I just want Samsung’s brand gone from consumer products of any kind. I don’t care if they continue to make chips or screens, as long as they don’t fuck those up for anyone else.
you mean like data corruption in SSD/RAM chips? Dead/stuck pixels? Haven’t seen those on phones. Hope I don’t ever have to!
Likewise. I imagine Apple’s QC is a bit more strict than Samsung’s in that regard.