Jony Ive’s favorite color is orange

Before I watched this video, I was skeptical, could only think of a few cases of orange used in a modern Apple product design. But wow, there really is a lot of it.



5 thoughts on “Jony Ive’s favorite color is orange”

  1. Snell claimed on a recent podcast that the first iBooks were released in blueberry and tangerine, and that graphite came later.

    This video reminded me of my hankering to collect a full set of those 5th generation iPods, just to display their colors on a shelf.

  2. It was announced in June 1999 with Tangerine and Blueberry options. I think it shipped in September. They then released a speed bumped version in February 2000, in the color Graphite, marketed as the iBook SE.

  3. Judging by the age of those products it seems orange WAS his favourite colour.

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