Apple today announced a unique, multi-year content partnership with Oprah Winfrey, the esteemed producer, actress, talk show host, philanthropist and CEO of OWN.
Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world.
Winfrey’s projects will be released as part of a lineup of original content from Apple.
Apple is making its moves in the entertainment business and they seem very different than what competitors like Netflix are focused on.
I’m not in favor of Apple getting into this area although I must say, Oprah is a very smart person who doesn’t get involved with things that flop.
Still, I wish Apple had not gone into this entire area at all.
I can’t wait to see Oprah doing the WWDC keynote next year.
Netflix focused? That’s a good one.
Their programming is all over the place – talk about throwing shit at the wall and seeing what sticks.
You could say the same thing about Netflix or Amazon Prime. I mean, for gosh sakes, why can’t they decide what kind of programming they want to originate?