These are Apple’s hand-picked highlight photos. Two stand out for me.
First, there’s Kelsey Peterson showing off her Memoji skills. I think Memoji are well done, capture that certain Apple design something that will sell a lot of iPhone X’s and then help sell the next wave of Face ID-enabled devices.
Second, there’s LEGO’s director of innovation, Martin Sanders, walking through Lego AR City. I thought this was a powerful demonstration of the possibilities of ARKit 2, showing how a real-world product like Lego can be tightly linked to the virtual world of AR, with the potential for product sales on both sides. Buy the Lego set, then buy addons in the virtual world to greatly enhance the experience.
All of the demos were spot on yesterday. It’s weird to think Craig was the least rehearsed, but it sure seemed that way.
I liked the LEGO demo a lot. They might sell virtual addons, but I suspect the virtual stuff will instead be given away (like what happened in the demo). Earning new virtual sets might cause people to go out and buy the real thing.