CNBC:
Apple has repeatedly said it doesn’t store a lot of personal information about users, and I found that to be true. If you’ve been using iTunes for a long time, however, you might be surprised by what Apple has.
Here’s how to download your own archive of the information Apple knows about you.
It’s not as easy to do as with other companies but that may be a good thing. And you might be surprised by how little and, ironically, how much Apple knows about you.
Isn’t this data “collected” just to enable you to redownload your purchasing history on iTunes and the App Store?
After all, how can you redownload something, without Apple remembering that you’ve purchased it?
This was a pretty big deal. No one thought Apple would be able to convince the record labels to not only remove DRM, but to also allow customers to redownload purchases.
What? A company whose business model doesn’t rely on collecting and selling my data to advertisers has a minimal amount of data on me? I’m shocked! /s
In all seriousness, I wish more companies were like this.