A peek at the future of AR

When I saw the video in the tweet embedded below, I felt, for the first time, like I’d seen a realistic peek at the future of augmented reality. This is not a game, this is something that I’d see as incredibly useful on a day-to-day basis.

Question: Will this future come with ads? Privacy?



14 thoughts on “A peek at the future of AR”

  1. Clever idea. This would work really nicely with smart glasses, rather than a smart phone.

    Ads–Bet your life on it
    Privacy–only if Apple has it.

  2. For the hellish version of this watch Altered Carbon on Netflix where that becomes full 3D in the street AR. Of course, there’s ad blocking.

    I don’t see this example as all that useful, really. I look at chicken and get more details about what chicken is. Even the path to the tikka masala stuff is eh. But the IDEA? Yeah, I can see that. Glance at a restaurant and see top rated reviews. Glance at art in a museum and get more info than fits on the card next to the painting. But most of this really wants glasses of some kind as I don’t think people will use phones for this more than occasionally, in a glance then walk manner.

  3. “Will this future come with ads?” LOL Well, considering the video you posted shows ads for products, I’d say yes – ads are *highly* likely. 🙂

  4. Oh… i am so thrilled to see the first groceries with traffic light to control lane flow.

  5. The privacy horse has already left the barn. There’s been a lot written in the past few years about how much retailers already know about your every habit. And it’s not just based on use of loyalty cards. If you use a debit/credit card, they track you. There was a story a couple years ago that showed how Target has got so good at tracking that they could tell a female customer was pregnant based on purchase of items completely unrelated to pregnancy. So, this AR would be cool, but the privacy implications are no scarier than what we have now.

  6. the only problem is you’d look like a complete fool following your phone around. and nutrition labels are already printed on the product.

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