Have to say, Apple has crafted an excellent ad language here, telling a tiny story in a 10 second ad. Each one focuses on the iPhone X, Face ID verification, and Apple Pay, delivering the goods in a series of sound effect laden quick cuts.
Excellent work. See for yourself.
I’ll buy coffee with Apple Pay when Starbucks gives me credit on my account so I get my free coffees. Until then, I’ll just keep using the Starbuck’s app before I get there so that when I walk in, my drink is already there waiting.
you are using apple pay if you reload your starbucks balance with apple pay more secure than handing over your actual credit card info to starbucks
Nope. NFC loyalty cards have been part of the Wallet spec for almost three years. Starbucks just hasn’t enabled their systems to read it through their NFC devices.
https://www.cnet.com/news/apple-adds-retail-credit-and-loyalty-cards-renames-passbook-to-wallet/
Is Apple actually broadcasting their loyalty cards via NFC? Mind you even if they are broadcasting the selected card, it wouldn’t be quite as smooth as Apple Pay. 🙂
Seriously, these are brilliant.
They do, for cards which are set up for it. It’s super-rare, though. Only one I currently have which supports it is Walgreens.
Cute, but they fail to address the major issue holding back adoption: most people don’t understand Apple Pay, or how it works, or that it’s actually MORE secure than their credit card. Because it’s “high-tech”, they figure it’s subject to hacking, like every other bit of tech in their lives.
Ivan to Yvonne is so relatable lol, I swear they get names wrong on purpose to further this meme
I just wish getting the Starbucks pass open was as easy as using Apple Pay. It’s still more convenient than managing a card, but it could be a lot easier.
To be clear, I blame Apple not Starbucks. Whatever Starbucks needs to make it more smooth isn’t there for anyone else, either.
But loyalty cards are not the same thing as Apple Pay.
ed. I love ApplePay and use it wherever it’s accepted. The problem is that it I encumbered by rules that govern all transactions with credit or debit cards. My grocer still requires that I choose options through the terminal for final payment, thus making ApplePay simply another swipe device, saving no time or ease of use for the end user.
So many morons
At least a tap from my watch is easier than digging a card out of my wallet.
It most certainly is not Apple’s fault. It’s Starbucks wanting you to use their app. If you can pay with just a tap or a glance, you miss all the marketing nonsense going on in their hyper-branding app.
One thing I finally grokked to: What’s really messing things up for Starbucks is their insecure WiFi. I normally put some bucks on the Starbucks card with Apple Pay. But on day a couple of weeks ago, I forget and realized, with one order to go until my turn, that I had about a dollar on the Starbucks card. So I tried to load it in the store with Apple Pay. Apple Pay refused to work because it wanted the WiFi, but wouldn’t touch it with a ten foot pole and told me so. So I walked out into the parking lot, and with LTE, made a secure connection with the bank and got my card up to usable levels. Do they not know about the simple trick of changing the password once or twice a day? Public passwords written on a white board. They you’ve got encrypted WiFi. The various pay devices would all work in the store. Now, this is a completely solvable problem. Or do they make money out of snooping on their insecure House WiFi?
“I walked out into the parking lot, and with LTE, made a secure connection…” Why not just turn off wifi while in the store?
You can do that???? (Scurries to Starbuck’s website to set it up.! Thanks!