Ars Technica:
Apple’s decision to throttle performance was the right one. But while many of the conspiracy theories are baseless, the controversy nevertheless exposed some of the deepest weaknesses endemic in Apple’s design philosophy and in its public relations and marketing strategy.
Explanation of what happened and why. There’s good and bad in Apple’s reasoning for doing it but, as I’ve often said, their lack of explanation and “full disclosure” can sometimes bite them in the ass.
“Apple’s engineers have produced batteries that will retain 80 percent of their capacity through 500 charge/discharge cycles, whereas Samsung, for example, promises only 70 percent of capacity will be retained after only 300 cycles on an equivalent device.”
Interesting factoid that doesn’t get enough press, IMO.
I find it kinda odd that this is a thing, but I don’t see people complaining that they do this on Macs too (for years), and I thought people who used computers were more savvy on these themes
Could you elaborate?
Part of the difference is that laptop batteries are rated for 1000 charge cycles and people keep their laptops plugged in for a high enough percentage of the time that it will take much longer before it kicks in. Also, laptops have a replace battery warning when your battery gets worn out, while the iPhone doesn’t.
Put it all together and you have a situation where the battery takes 4-5 years before going bad and the device tells you when it goes bad vs. the battery going bad in under 2 years, with no indication that your battery at fault. It’s quite easy to see why there’s a difference in perception.
Yep. And Apples laptops/iPads are designed for 1000 charge cycles, if I’m not mistaken.
The press is silly. Apple is arguably the best corporate citizen when it comes to supporting devices for years after they’re sold, spending engineering efforts to create longevity with their devices, yet they’re the one constantly being slammed and accused of ridiculous conspiracy theories.
It must be so F-ing frustrating, being the team inside Apple who spends nights and weekends to make products that aren’t disposable (unlike most Android phones), and getting the press they get. Hell, even for Tim Cook or Schiller. Must drive them up the wall.
Still, I do think it was kind of oblivious for Apple to implement this power management function, and not realize this would have happened AS SOON as clever users figured out what was going on.
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“It must be so F-ing frustrating, being the team inside Apple” I know a few of the Apple worker bees and trust me, it is frustrating for them. Many of them hate the tech media as much as I do. 🙂