Strategy Analytics:
According to the latest research from Strategy Analytics, global smartphone shipments tumbled 9 percent annually to reach 400 million units in Q4 2017. It was the biggest annual fall in smartphone history. Apple captured first place with 19% global marketshare, nudging Samsung into second position. Xiaomi continued its relentless rise, almost doubling smartphone shipments from a year ago.
In a nutshell, smartphone shipments fell 9 percent year-over-year, Samsung fell with it, Apple held reasonably steady in shipments despite the industry as a whole shrinking, and Apple gained considerable global marketshare.
Here’s the report, see for yourself.
Kind of like the consumer PC market, eh?
Yep. Doomed.
Didn’t you hear? iPhone unit sales went down 1%, therefore ONLY Apple is doomed.
Sigh, analysts. I remain amazed at what a powerhouse the iPhone remains despite the fact that in the developed world everyone who wants a smartphone likely already has one.
World population is growing, and getting richer, and Apple benefits from switchers over time. Three compounding factors that erase saturation anxiety, at least for me.
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If you account for the fact that the Q4 2016 78.3 M iphones was during 14 weeks, and should be modified to 72.7 M if we are to compare quarters in a correct way (13 weeks for both).
Then the drop in sales turns into an increase in sales by 6.3%. Single digits, but still not bad.