Ryan Christoffel, MacStories:
If you want an iPad to supplement your iPhone and Mac, you can still get one in the $329 “just call me iPad” model introduced last spring. But the bulk of Apple’s iPad efforts of late have centered on making the device a capable replacement for the traditional computer. The iPad Pro and iOS 11 represent a new vision for the iPad. This vision puts the iPad not next to the Mac, but instead squarely in its place. It’s a vision embodied by the question, “What’s a computer?”
If the tagline “What’s a computer?” doesn’t ring a bell, take a moment to watch it.
Two key moments:
- At about 30 seconds in, our hero does a super-Pro-move to fold up the keyboard. I’ve not yet found someone who can duplicate that move, at least not nearly as smoothly. Wonder how many takes that took.
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At 55 seconds in, there’s the real payoff. “What’s a computer?” Apple is clearly pitching the iPad Pro as the be-all and end-all in devices.
Ryan’s MacStories post does a terrific job answering that question, painting the differences between a Mac and an iPad with absolutely no snark or venom. This is a wish list, an exploration of what the iPad still needs to cross the “What’s a computer?” divide.
“What’s a computer?” from an obviously sharp girl. That line was more clunk than clever.
What is the super pro move you’re talking about at the cafe? The keyboard is not folded up. You can clearly see it flopping around as she walks away.
A good way to see how she does it is by watching the video at 0.25x speed, or even going frame-by-frame. Two fingers hold the iPad, two fingers hold the portion of the case on the back of the iPad, a bit of force disconnects the magnets holding the keyboard to the iPad, then it’s all sloppily folded under the iPad.
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