On rumors of the iPhone X being produced for only one year

Start off with a quick read of this Apple Insider post: If iPhone X Demand Is Less Than Expected, Analyst Expects It to Be ‘End of Life’ When Replacements Ship.

From the post, this bit about KGI predicting a quick end-of-life for iPhone X:

KGI also expects a trio of iPhone models in the fall of 2018. He predicts the iPhone X will be “end of life” in the summer of 2018, instead of being retained as a lower-cost option in the following year. If this is the case, it would be the first time that Apple has not retained the previous year’s model to allow for a wide range of iPhones available at many price points.

John Gruber shares some insight on this:

This would not be the first time an iPhone flagship model didn’t stick around for a second year. In 2013, Apple introduced the iPhone 5S to replace the iPhone 5, and also introduced the iPhone 5C to occupy the second pricing tier.

The iPhone X was a relatively giant leap in hardware design. The notch took a lot of heat and it seems a logical speculation that Apple is working hard to shrink the hardware footprint and the notch. And that means a new rev of the iPhone X. Once that happens, it’d seem logical to end-of-life the previous version. If the KGI speculation is true. If.

But my favorite part of Gruber’s post is his takedown of a Newsweek article, with the headline:

Is Apple About to Cancel the iPhone X? Poor Sales Mean Device Faces ‘End of Life’”

This article got a fair amount of traction, but it was based on the Apple Insider article quoted above. Headlines. A sharp, cutting tool, dangerous when used poorly.

Follow the link above to Gruber’s post. A worthy read.



8 thoughts on “On rumors of the iPhone X being produced for only one year”

  1. No one knows the future of any product. And, stock analysts give predictions to establish a position on a given stock.

  2. This looks like one of the quickest progressions of tech-rumor-to-doomsaying-by-hearsay I’ve ever seen.

  3. It’s funny, I just assumed the current iPhone X would be one and done. Whatever comes out next year to replace it will probably do so beside an iPhone 9 that replaces the iPhone 8.

    We’ll get convergence and an end to the classic iPhone line, but i’d be surprised if it’s in 2018.

  4. “The notch took a lot of heat and it seems a logical speculation that Apple is working hard to shrink the hardware footprint and the notch.”

    No, it is not logical for a multitude of reasons:

    1. Front sensors, including cameras need non-zero amount of space. Apple may shrink it slightly but it will remain. If the shrinkable is slight, there is no point making this a serious objective.
    2. Apple has never worried about what the peanut gallery says about design. You guys should know this better than most.
    3. Remember that even Gruber poo-pooed the protruding rear camera, predicting it would disappear? Well, as smart as he tries to be, he and the rest of you clearly didn’t get basic laws of physics. The rear protrusion is still with us.

    The notch will stay. Accept it.

  5. In fact, if the front sensor tech comes to iPhone 9 and 9+, the notch will featured in all future iphones. Boohahahahaha!

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  7. Agreed on all counts. Plus, as I have found using it, it helps me to orient the iPhone. Also, I never really noticed it. It is not intrusive in the slightest. Whining for the sake of whining.

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