Disney hires Apple veteran to launch its Netflix killer

Variety:

Disney announced last summer that it plans to launch an ESPN-branded direct-to-consumer offering early this year, followed by a Disney-branded service in 2019. To power the service, Disney acquired a large stake in the streaming solutions provider BAMTech for $1.58 billion last year.

And:

Disney’s BAMTech Media has hired former Apple and Samsung executive Kevin Swint as SVP and GM, Disney SVOD Service, to build, and ultimately run, the company’s upcoming Netflix competitor.

Netflix killer? I don’t think so. But they will make life just a bit harder for Netflix:

To prepare for the launch of its own subscription video business, Disney announced that it won’t renew its distribution agreement with Netflix.

Presumably, that will also include the content they will acquire in the Fox deal.



3 thoughts on “Disney hires Apple veteran to launch its Netflix killer”

  1. The best move Netflix ever made was creating it’s own programming.
    They new full well greedy companies like Disney would eventually make this move.

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