Chance Miller, 9to5Mac:
Apple today has rolled out a major redesign for the App Store web interface. The new redesign replaces the dated and clunky interface that previously housed the App Store on the web
The new redesign takes cues from the all-new App Store in iOS 11, which offers larger images, a focus on curation and reviews, and more. On the new webpage, you’ll see a larger app heading, preceded by “This app is only available on the App Store for iOS devices.”
To see this for yourself, here’s a link to today’s iOS app of the day, MUBI. Open the link on your Mac.
As Chance points out, there’s now a big warning towards the top of the page (blue background) telling you you have to go to the iOS App Store if you want to buy the app.
While the refreshed look is nice, it still feels like a broken marketing link, forcing me to switch devices (from my Mac to my iOS device) and type in the name of the app in an iOS App Store search field to find the app and make a purchase.
And this, from Craig Grannell, in a post entitled Apple’s App Store Preview needs to steal some ideas from Google Play:
It’s 2018. Apple has Apple Pay. If I’m sent to An App Store Preview page after reading an article about an amazing new iOS app, I should be able to buy it there and then, and send it to my iOS devices. Likewise, if I’m on my iPhone, I should be able to buy and send an iPad-only app to my iPad (or vice-versa). I shouldn’t have to remember it later, by sending myself an email or note.
There’s clearly a reason Apple is doing this. But to me, it’s just as clear that this is adding friction to the purchase process.
I’m curious as to the reason they are doing this. My guess is a totally new way of thinking about iTunes. And it is not ready yet.
“Broken marketing link,” indeed.
And still the screenshots are way too small, with no option to show larger versions. Yes, yes, I can zoom in with ⌘+, but the images get pixelated. The design director must be German.
1) Read review
2) Click on link to app
3) Redirect to iTunes
5) Read about app
7) Control click app’s icon, get URL
8) Paste into iMessage
9) Open iPhone, go to iMessage
11) Click on URL, App Store opens
13) Click Get
14) Use app.
Yes Apple – that is SO MUCH BETTER than before.
Or:
Still works, right?
If you use Safari, I guess it would. I don’t though. 🙂
Fair enough. I wish I could say Safari was the best browser on the Mac, but it’s just the least worst for me. 🙂
Or:
Apple: Add some kind of scannable QR Code or similar image to web page.
1. Scan code with iOS device.
2. Get app directly or go to entry in iOS App Store.
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The continued “broken marketing link” status of that landing page is strange and irritating. Especially in a world where Google — Google! — not only lets me browse and buy from a desktop browser, but even choose which of my devices I want it installed on.
I’m sure you could add the QR code to Safari with an extension. The scanning is built into iOS 11, I think.
https://safari-extensions.apple.com/details/?id=de.retiolum.safari.qrify-RSADU6MKX9