Apple and the The Office: Office actors surface in new FileMaker ad

One of the rumors linked to Apple’s burgeoning video efforts was a possible reboot of The Office.

Not clear if this is the extent of Apple’s plans for The Office, but check out the ad below for FileMaker. I’ll leave it to you to judge the ad’s charms.

I was surprised to see an ad for FileMaker after all these years. I’d love to know the backstory here. Was this done solely by FileMaker staff? Or was this the brainchild of Apple marketing, either as an experiment, or as an attempt to bump FileMaker visibility/sales?

Seems expensive for an experiment, or a FileMaker coffers funded ad campaign. And the ad specifically brands FileMaker as “An Apple Subsidiary”.

Perhaps this is serving more as a trailer for Apple’s future video efforts.



5 thoughts on “Apple and the The Office: Office actors surface in new FileMaker ad”

  1. So many questions about this ad. Why does the narrator speak accented and sometimes ungrammatical English? Why is the ad almost funny but not actually funny? The production seems both very amateurish and very expensive!

  2. I am honestly surprised to find that FileMaker still exists.

    (Not in a “ha ha they suck” way, but a “man, have they ever not been marketed at all” way.

    The product could do much better if Apple bothered to, well, tell people about it.)

  3. I hope they stick around for a long, long time. Great and powerful software. I’ve got a wishlist of improvements, but there’s nothing else out there that even comes close.

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