“We’ve always been clear that we are open to any opportunity that will help us scale our mission. JP Morgan is our banker, but there is no active engagement to sell,” GoPro said in emailed comments to Reuters.
The more you read the article, the worse it gets. GoPro is in some trouble.
I know a lot of people think Apple should buy them. I’m surprised Microsoft hasn’t bought them already to be honest. Would fit in well with their Xbox branding and lifestyle stuff.
As someone who goes on long rides, the battery life of the GoPro was a non-starter for me.