YouTube plans to introduce a paid music service in March, according to people familiar with the matter, a third attempt by parent company Alphabet Inc. to catch up with rivals Spotify and Apple Inc.

This will be a big thing for YouTube if they can convert a lot of the people that currently use the service for music—and there are a lot of them. I’m not convinced they can make those people pay for a service, but we’ll see. Considering many of the Google Play Music staff were moved to YouTube, it makes sense that they are going to cancel that service.