How Major League Baseball is using Apple’s ARKit to increase fan engagement

TechCrunch:

Baseball is the perfected candidate for this kind of augmented reality experience for two reasons. First, there’s a lot of downtime — even the staunchest of baseball apologists will cop to the fact that the game can be extremely slow. Second, baseball is a game of stats.

In essence, it’s a bit like watching TV broadcast in person, with information overlaid on the action as it happens in real-time.

I’m of two minds about this. The information junkie in me loves the idea but, as far as a baseball purist as I may or may not be, I’d like to just sit and watch the game. Not to mention how distracting this would be for fans around you.



2 thoughts on “How Major League Baseball is using Apple’s ARKit to increase fan engagement”

  1. Yeah no. I think it’s great to play with this as a proof of concept but I don’t see many people doing this. This is one of those times when I think “Google Glass really was 5 years or so too early…” as this is one of those AR applications that would be perfect for a Glass-style device.

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