Men’s Health:

The company that transformed the way you enjoy music and video is now sinking its teeth into a meatier challenge: new ways you can optimize your health. “Our lab has collected more data on activity and exercise than any other human performance study in history,” says Jay Blahnik, Apple’s director of fitness for health technologies, in a rare interview. “Over the past five years, we’ve logged 33,000 sessions with over 66,000 hours of data, involving more than 10,000 unique participants.” A typical clinical trial enrolls fewer than a hundred participants.

There’s no doubt that Apple sees health and fitness as another platform for their products. It’s really interesting watching them do so many little things that will eventually add up to really big things.