Here’s Tim’s tweet:
The link embedded in the tweet takes you to iTunes so you can make a donation to the American Red Cross specifically targeted for Hurricane Harvey relief. I believe this particular path only works in the US.
From the iTunes page:
> Click Donate below the amount you wish to contribute and iTunes will transfer 100% of it to the American Red Cross, which is providing relief efforts for Hurricane Harvey.
100% of the money goes to the American Red Cross. Apple doesn’t take a penny.