Beautifully crafted Beats commercial, lead-up to this weekend’s fight

This is a marketing piece with a short shelf-life, aimed at people interested in this weekend’s heavyweight fight, focusing on underdog Conor McGregor and his fanbase.

Some argue that the ad is manipulative. That may be, but stepping back, I see it as beautifully filmed and evocative. See for yourself.



10 thoughts on “Beautifully crafted Beats commercial, lead-up to this weekend’s fight

  1. It’s hard for me to see this as anything but evil. Even ignoring the ridiculous barbarism that fights like this actually ARE, both of the “competitors” here are despicable bigoted human beings and it’s all being done solely for money and thrills. There is literally NOTHING good about this.

  2. When everything is racist (and i think it pretty much is now), are there still going to be points awarded for signalling how racist I’m not?

  3. Too right! You know, boxing isn’t my thing, but that is a good ad, and I I am increasingly developing a fair bit of time for people who are more real and overcome real disadvantage, particularly in reaction to the types of self righteous virtue signallers that are currently infesting this thread.

  4. What am I missing something here? I don’t see how this ‘infomercial’ is racist. It is curious why Beats didn’t make one for Mayweather for balance.

    As for the trash talk at their press conference – more showmanship and mind games than anything genuine.

    I’ll admit, I know little to nothing about either of these guys, but still fail to see how this ‘mercial’ is racist.

  5. how is MMA racist? there are tons of nationals and races competing and most of the matches i’ve seen are white guys wrestling white guys.

  6. the ad is fine, there’s nothing controversial about it. the ad is about McGregor because he’s obviously the underdog in this match, in which he cannot kick or wrestle and can only box. against a boxer.

  7. agreed. What is racist in this commercial? There isn’t even a remote whiff of anything that appears to be racist or controversial.

  8. Jim isn’t referring to the MMA, he’s referring to McGregor. Google his name and racist comments. I was going to leave a link but it had an auto playing ad…

Leave a Reply

Your email address will not be published. Required fields are marked *