Variety:
Apple’s first offering, “Planet of the Apps,” feels like something that was developed at a cocktail party, and not given much more rigorous thought or attention after the pitcher of mojitos was drained.
It’s not terrible, but essentially, it’s a bland, tepid, barely competent knock-off of “Shark Tank.” Apple made its name on game-changing innovations, but this show is decidedly not one of them.
I haven’t seen it yet (I’ll watch it eventually but I’m in no rush) but this is the exact review from a “real” TV critic I would have expected on the show.
The reviewer nails it perfectly.
Wouldn’t watch this even in a Clockwork Orange therapy session.
As I’ve speculated elsewhere, Apple isn’t likely to debut its in-house tv effort with A-list prestige content. Better to work out the flaws on programs that matter less before plunging into projects that carry more weight.