Business Insider:
On Tuesday, Uber announced that it has hired Bozoma Saint John, the former head of consumer marketing for Apple Music, who stole the show at Apple’s development conference last year, to be Uber’s new Chief Brand Officer.
Saint John has the hard task of turning Uber into a brand people love as much as Apple.
This is a big deal and a loss for Apple but if that’s Uber’s goal, they have zero chance of achieving it with or without her.
Took a lot of the sting out of losing her when I found out she was going to Uber.
“she said one of the most powerful parts of Uber’s story is the people and the drivers that are the soul of company”
Those are the drivers that Uber refuses to admit actually work for the company.
Good luck with that.
and the same people who the CEO said he wants to eliminate with robots.
this smacks of bullshit. hard to imagine leaving the like light at apple to get knee deep in BS at Uber. must have been a looooot of money…
Well, she has already started using the word “magical” 😛
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