Android creator Andy Rubin makes new smartphone

The Essential Phone, brought to us by the person who created Android, is finally ready for the spotlight. It’s an incredibly audacious and ambitious project, with an outlandish screen and the beginnings of a modular ecosystem.

Rubin has been trying to one-up Apple for years but could never quite pull it off. We’ll see how this works out, but I suspect once Apple outlines its next iOS and iPhone hardware later this year, interest in Rubin’s “Essential Phone” will wane.



10 thoughts on “Android creator Andy Rubin makes new smartphone”

  1. Plus, don’t forget how well the “modular system” has worked out in the past!

  2. I’m still not clear on how the article described this phone’s modularity. But I will never stop laughing at, say, Project Ara.

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  5. Nerds seemed enthralled with the idea of playing Legos with their phone. Comedy gold.

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