Tipping point for Apple Pay as majority of UK tills accept limitless payments

The Telegraph:

Jennifer Bailey, the head of Apple’s payments business, said over half of contactless payment terminals in the UK are now able to take Apple Pay transactions of any value. Most card readers had previously been restricted to £30, the default upper limit for contactless card transactions.

And:

Contactless card payments are limited to £30 to prevent fraud, since they do not require shoppers to enter a PIN.

Apple Pay transactions, which are made by holding an iPhone or Apple Watch against a card reader, are approved using the iPhone fingerprint scanner or watch’s biometric sensors. The extra security allows Apple Pay to make payments of any value, but retailers have had to embark on a programme of terminal upgrades to support them.

“We think the majority of the contactless terminals [in the UK] are now limitless,” Ms Bailey said.

Slow, but steady, steady growth.



5 thoughts on “Tipping point for Apple Pay as majority of UK tills accept limitless payments”

  1. Still waiting for the big dominos to fall in the US: Wal-Mart, Target etc.

  2. Let the dominoes fall, @GlennC777. I’m hooked.

    The icing on ApplePay’s cake, for me, is being able to avoid the is the cumbersome chip-and-pin process alternative. It’s far more inconvenient than swiping was, and it makes me sincerely grateful every time I find a new ApplePay retailer.

  3. While Im sure Apple would love for those to take Apple Pay I don’t know that it matters. Sure, there’s some overlap but I doubt the demographics of the Apple iPhone user overlap tremendously with the demographics of the people who show Walmart, Target and the like. From what I remember, Apple customers tend to be higher income than average and that’s not the people who tend to frequent discount chains.

    I’m lucky in that most of the places I frequent take Pay… all of grocery stores, the drug stores, etc do. Restaurants will be a holdout until the servers have mobile pay units (I’m not giving the server my iPhone to take away).

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  5. I use Apple Pay a lot, but I didn’t know that the £30 limit had been lifted in the UK. The problem will now be not knowing whether a particular terminal has had the limit lifted or not. If I’m spending more than £30 I’ll probably still go for chip and PIN to avoid the embarrassment of Apple Pay not working

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